Luke Taylor

Orlando, FL - LukeTaylorMarketing@gmail.com

MARKETING DIRECTOR | GROWTH STRATEGY | MARKET EXPANSION | BRAND LEADERSHIP

Results-driven marketing leader with a demonstrated record of accelerating revenue growth, expanding into new markets, and strengthening established brands. Experienced in integrated go-to-market strategy, cross-functional leadership, and aligning marketing with broader commercial objectives. Currently lead collaborative marketing initiatives across multiple brands within the food and beverage processing space.

Professional Experience & Results

Marketing Director | The Middleby Brewing & Distilling Solutions Group

April 2025 - Present

  • Led market-development initiatives that helped scale new-industry revenue by approximately 475% YoY, increasing emerging-market contribution from approximately 12% to 43% of total revenue.

  • Helped maintain approximately 3.5% YoY growth in the company’s established core market while simultaneously supporting expansion into three new industry segments.

  • Lead marketing strategy, budget planning, and cross-brand initiatives across Middleby brands within the Brewing and Distilling Solutions Group, aligning commercial priorities across multiple industries and customer segments.

  • Develop and execute integrated go-to-market strategies spanning brand positioning, demand generation, digital marketing, content, product launches, and sales enablement to support customer acquisition and revenue growth.

  • Partner with sales, engineering, product, and executive leadership to identify market opportunities, strengthen commercial positioning, and support expansion into new industries.

 

Marketing Manager | Deutsche Beverage + Process – A Middleby Company, Charlotte, NC

January 2022 - April 2025

  • Led integrated marketing initiatives supporting revenue growth, market diversification, product launches, and commercial priorities across multiple business units.

  • Streamlined marketing workflows to reduce production timelines and increase campaign throughput without additional headcount.

  • Partnered with sales and commercial teams to improve go-to-market alignment and support sustained growth across established and emerging markets.

 

Marketing Manager | Boat Outfitters, Orlando, FL

June 2020 - Dec 2021

  • Directed omnichannel marketing strategy, contributing to 43% YoY revenue growth and a 5.18% increase in digital conversion rates.

  • Optimized email marketing campaigns, driving an 89% increase in revenue while strengthening customer engagement and retention.

  • Developed seasonal and promotional marketing strategies aligned with customer behavior, market trends, and company growth objectives.

Fishing Guide & Department Coordinator | The Walt Disney Company, Orlando, FL

July 2015 - January 2023 / Part-Time 2020-2023

  • Led guided fishing excursions, delivering exceptional Disney guest experiences.

  • Coordinated operations for a team of 20 fishing guides, supporting scheduling, performance, and day-to-day departmental execution.

  • Managed relationships and sponsorship initiatives with premium outdoor brands.

PhotoPass Photographer | The Walt Disney Company, Orlando, FL

May 2015 - Jul 2015

  • Delivered personalized, high-quality guest experiences while capturing memorable moments for thousands of Walt Disney World Guests

  • Operated professional photography equipment and applied lighting, composition, and posing techniques across diverse locations, events, and conditions.

  • Demonstrated strong communication and guest-service skills while managing high-volume interactions and upholding Disney’s standards.

Education

  • Master of Arts in Marketing Communications, University of Denver | 2018 - 2021

  • Bachelor of Arts in Studio Art/ Photography, University of Lynchburg - Minor in Economics | 2011 - 2015

  • Disney College Program, Orlando, FL | 2014